Internet advertising campaign · Concept study

ZestBloom

A social-first launch campaign for a fictional sparkling botanical drink, combining a clear audience angle, product story and short-form video.

Zestbloom Campaign Video

A Short-Form Product Story Designed for Social Attention.

This portrait-format concept turns the campaign direction into a complete social advertisement, combining an everyday opening scene, clear product visibility and a concise launch message.

Portrait format47 secondsSound available

The brief

Introduce a new drink to health-conscious adults without relying on vague wellness claims or overcrowded product messaging.

Working approach

Build one clear campaign idea, then adapt it into short-form video hooks, social advertising layouts and concise product-led copy.

Proposed deliverables

Campaign message and audience angle
Social advertising concepts
Finished short-form campaign video
Launch content sequence